Obstetrics is a critical specialty in the field of medicine. Obstetricians are women’s health doctors who specialize in pregnancy, childbirth, and the post childbirth period. Training to become an obstetrician typically involves a bachelor degree, a 4-year degree from a medical school and then 3 to 7 years of specialized training with an internship and residency program. One would see an obstetrician when concerned about general wellness with regard to childbearing and pregnancy. Women are advised to begin seeing obstetricians before during and after pregnancies. This field of medicine is typically paired with gynecology and practices are often referred to as OB-GYNs. OB references obstetrics while GYN references gynecology. It is common for patients to build long-term relationships with their OBGYN practice. Patients often recommend them to friends and family, passing practices down the generations. Therefore, first impressions of service are critical to building a successful practice.

Obstetrics is a perfect field for those looking to provide women with the specialized childbirth and fertility healthcare they need. As with any medical specialty, opening an obstetrics practice can range widely in start-up costs. Often, obstetricians choose to join a practice or a hospital group and be treated as a salaried employee or buy in to a practice as an equity partner. This provides a simple entry point into practicing medicine. Some obstetricians will choose to start their own private practice or join with partners to create a private practice. However structured, the practice will need to take into account business expenses like staffing, equipment and operating costs like rent or a commercial loan. In addition, medical practice operators must consider legal costs, insurance, and advertising, such as digital marketing. Plus, there will need to be a secure, stable electronic health record (EHR) or electronic medical record (EMR) and billing system. This system will handle scheduling, patient check-in, employee management, medical records, imaging and billing. If a patient is covered by insurance, an obstetrics office may bill directly to the insurance company and then get a report back regarding any co-payments due. Out-of-pocket and co-pays can be expected in most medical practices. Patient balances are left to be paid with cash, check, credit cards, or debit cards. As a practice that builds long-term relationships with patients of all ages, obstetrician payment systems must be simple and secure.

Payment Integrator is a single source omnichannel system that can be incorporated to new or existing obstetrics practice management software. Obstetrician practices can apply our industry-leading payment processing solutions to new or existing electronic billing systems. With our integration, payments post automatically to patient files. Payments can be made using text-to-pay, email-to-pay, tap-to-pay, dip-to-pay, or swipe-to-pay. This covers all payment intake points and simplifies payment acceptance. All of our obstetrics payment acceptance methods are secure, P2PE, tokenized, and PCI-compliant. To ensure feasibility for both practitioner and patient, we accept all major credit cards, debit cards, and enable the use of e-wallets such as Apple Pay and Google Pay.

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