Gynecology is a critical specialty in the field of medicine. Gynecologists are women’s health doctors who specialize in the female reproductive system. Training to become a gynecologist typically involves a bachelor degree, a 4-year degree from a medical school and then 3 to 7 years of specialized training with an internship and residency program. One would see a gynecologist when concerned about general wellness, pregnancy and childbirth, menstruation and fertility, sexually transmitted infections, and more. Women are advised to begin seeing a gynecologist in their early teens. After an initial consultation, annual check-ups are recommended in addition to specialized appointments. It is common for patients to build long-term relationships with their gynecologists. Patients often recommend them to friends and family, passing practices down the generations. Therefore, first impressions of service are critical to building a robust business.
The gynecology industry is perfect for those looking to provide women with the specialized healthcare they need. As with any medical specialty, starting a gynecology practice can range widely in start-up costs. Often, gynecologists will choose to join a practice or a hospital group and be treated as a salaried employee or buy in to a practice as an equity partner. This provides a simple entry point into practicing medicine. Certain gynecologists will choose to start their own private practice or join with partners to create a private practice. However structured, the practice will need to take into account business expenses like staffing, equipment and operating costs like rent or a commercial loan. In addition, medical practice operators must consider legal costs, insurance, and advertising, such as digital marketing. Plus, there will need to be a secure, stable electronic health record (EHR) or electronic medical record (EMR) and billing system. This system will handle scheduling, patient check-in, employee management, medical records, imaging and billing. If a patient is covered by insurance, a gynecologist may bill directly to the insurance company and then get a report back regarding any co-payments due. Out-of-pocket and co-pays can be expected in most medical practices. Patient balances are left to be paid with cash, check, credit cards, or debit cards. As a practice that builds long-term relationships with patients of all ages, gynecology payment systems must be simple and secure.
Payment Integrator is a single source omnichannel system that can be incorporated to new or existing gynecology practice management software. Gynecology practices can apply our industry-leading payment processing solutions to new or existing electronic billing systems. With our integration, payments post automatically to patient files. Payments can be made using text-to-pay, email-to-pay, tap-to-pay, dip-to-pay, or swipe-to-pay. This covers all payment intake points and simplifies payment acceptance. All of our gynecology payment acceptance methods are secure, P2PE, tokenized, and PCI-compliant. To ensure feasibility for both practitioner and patient, we accept all major credit cards, debit cards, and enable the use of e-wallets such as Apple Pay and Google Pay.
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