Advertising
Advertising businesses offer their clients innovative methods to connect with customers in order to increase brand awareness and sales. These companies work with their clients to create written content and media for various types of advertising campaigns. Campaign types include print, digital, film product placement, TV and radio. Advertising businesses often operate as agencies with various departments. Departments include executive leadership, sales, account management, media purchasing and creative. Business minded people with an artistic eye typically start or work in advertising agencies and they enjoy helping clients to create successful ad campaigns. Building an ad campaign requires concept selection, planning, and execution.
Advertising agencies operate off of payments by their clients for ad campaign management and for purchasing media. Some advertising agencies provide advertising analysis to gage campaign effectiveness and to quantify results. Advertising services are typically sold by business development teams within an advertising agency. On occasion clients work with consultants who select advertising firms and manage the work and the relationship as a third party. These third-party agencies offer their clients industry knowledge and campaign accountability. Once an advertising campaign is defined, the advertising firm will work within a given budget in order to go live on a scheduled campaign date. Advertising agencies typically run using on premise software or software-as-a-service (SaaS). These programs handle client engagement, ad campaign scheduling, accounting, billing and advertising payments.
We integrate into the most widely used advertising agency software suites with the ability to accept a payment through a form and at every stage of an ad campaigns lifecycle. An iFrame payment intake method gives advertising agencies the ability to accept a payment within the content of their own website page. Integrated countertop devices for contact and contactless payment intake operate in a P2PE environment. Our hosted payment page (HPP) is perfect for creating live advertising payment links to accompany client invoices and tickets for immediate payment. Our gateway solution is safe and PCI-Compliant and includes a virtual terminal for manual and over the phone payment entries. We accept e-wallets like Apple Pay and Google Pay and all major credit card and debit card transactions. ACH and E-Checks are also accepted through our fully integrated advertising payment gateway.
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